7 Tips For The Small Business Owners From Small Business Owners, not just other small business owners but ones that have been successful. For most, the dream of owning your own business is a far fetched reality. The free life style that apparently comes with being the boss and accomplishing the best of your abilities…
7 Tips For The Small Business Owners From Small Business Owners, not just other small business owners but ones that have been successful.
For most, the dream of owning your own business is a far fetched reality. The free life style that apparently comes with being the boss and accomplishing the best of your abilities within your niche or market are, in fact, reality for the small business owner. Of course, there will obviously be more stress than what you could possibly imagine when you were dreaming of you plans, but with planning and a proper strategy you can get past all those tough spots that you will get in. Here are 7 tips that have been developed by successful entrepreneurs that will help to your business be as successful as can be.
1) You Must Develop a Unique Selling Point:
To stand out from other competitive businesses, you must develop a unique marketing promotion that pinpoints the benefits your clients will receive from doing business with your company. Do they get speedier service? Do not be shy, be sure to focus and dramatize it, but always maintain your focus on the customer. “Free Overnight Shipping!” Shout It, “Get Faster Service and Discounted Shipping.” These would be 2 benefits with just one marketing campaign.
What is the decision decision maker for someone to buy from you instead of your competitor? Here's a shock to your ego, and do not take it personally, but you never come into their mental thought. It's your product, or your service. Realistically, it is a little self-centered, but clients are attracted by offers that point out everything that is a benefit to THEM, not necessarily what you think is best for them.
Do not waste a lot of time creating new products and services to get customers attention. The simple thing is to add a special benefit to the things you already offer. As mentioned before, possibly faster service. The biggest difference that is the most effective are things that emphasize benefits your competition does not or are not wanting to give.
2) Get As Many Testimonials As You Can and Use Them:
All business owners think that their product or services are the best on the market, but it's not what you think but what your customers think about you and your product that is the only thing that counts to your potential customers. They see things from their objective and point of view. Word of mouth about your business is one of the largest and longest lasting impact you can focus on.
Testimonials can act as a very important aspect in your advertising – and definitely for small businesses. Big companies with popular names do not worry about this too much, but small businesses should use testimonials as a marketing tool to strengthen their credibility. As well, this is absolutely free advertising.
What other way is there to gain credibility than by developing some satisfied customers and marketing what do they say about your business? Here are some other ways to use testimonials as an effective and free part of our advertising campaigns.
3) Have You Heard of Upselling:
Upselling is one of the, if not the most successful advertising skills today. All around you, someone wants you to get or buy more. Like McDonald's and its “Supersize” choices to stores that try to sell you matching items to match your outfit that you are purchasing, everyone's doing it. And why not, it works!
Clients already know that your products and service that you provide are amazing. They believe you will come through for them. Well then, it's much easier to add on more sales to existing costumers who you have already developed a relationship with.
Take every opportunity to “Up” your sales numbers with the customer's that already exist. Is there another product that goes with the one they are already buying? Show it to them just before the close of the sale. Anything should be able to be added to any sale. This is proven method and highly effective for increasing your sales numbers. You'll be surprised at the increase of sales you can create just from those customers who are currently already buying from you.
4) Make Your Price Appear Lower Than the Competition:
An old war tactic works in marketing to – Divide and Conquer! If the price looks too high, chunk it down into more affordable, little “buyable” bite sizes. A $ 180 sale is only 12 payments of $ 15. A $ 730 buy can cost only $ 2 a day. This sounds way more affordable attractive.
5) Paint Extremely Pretty Benefits:
People buy because they want the enjoyment that the benefits of the purchase will provide them, the sooner the better. A woman may purchase a dress because she believes she will feel sexy, or a man will purchase a novel because he will find an awesome pleasure in reading it. Benefit emotions are the key factor to drive purchases.
Using word pictures to rile up the emotions in a potential customer that will better your chances to instigate the sale. Have them “feel” any benefits that can, and you can be assured that they will be more open to go to the cash register. Guide them where you want them.
6) Develop High Attention Getting Headlines:
Can you capture your potential customers attention with great ad copy? Headlines are the starting place. How often do you read your local newspaper's headlines before deciding to read the article? That's where advertising loses or gains the reader's attention, it's pretty important as a main part of the advertising.
A great headline should display its message, right to the point, hitting the reader's nerves, in less than twelve words. Triple check those headlines. Are they making promises about a positive benefit, or ask an intriguing question? Do not settle for anything less than top quality attention grabbing headline, it will be worth the expense.
7) Give An Offer They Just Can not Resist:
Do you think your deal too good to pass up? If it is not, you better improve it. I'm not talking about slicing prices again, you still have to profit. You could possibly make the offer sweeter simply by increasing the customers knowledge of the value of the product, or you could add bonuses that are perceived as important, but has little expense to you.
Inspire customers with expiration. an open-ended offer promotes procrastination, which usually results in … yep, a no-sale. When your clients know they have only until a certain date to complete a sale for an item, they may be more motivated to pay now than have to pay later later. They'll know it is important to go your store.
I hope this has been of value to you and I wish you good fortune in your business goals.
As always, here's Wishing you Great Health & Great Wealth.
$ – Grant O'Kane (Kano)